CLIENT

Canon

MY ROLE

Lead Designer, Jr. Art Director

TEAM

Jacqueline DiMaria, Doug Knopf

AWARDS

4x 2024 Viddy Platinum Awards: Social Ad Campaign, Social Media Videos, Influencers Beauty & Makeup, Influencers Vlog

Your creator lens is about finding your unique perspective and sharing it with the world.

Canon cameras and lenses capture it all and give creators the quality and control they deserve to elevate their vision and story. Find Your Creator Lens, with Canon.

The Work

Our team created a campaign that highlights how Canon’s technology transforms the creative process for makers, doers, and sharers. Through our featured talent, we visualized how Canon’s tools elevate their ability to capture and share unique perspectives, transitioning from smartphones to professional-grade imagery.

Canon as an essential partner in the creative community, demonstrating its role in enhancing content quality and fostering brand loyalty among a new generation of creators.

The Creators

We uplifted three creators to share their story and journey, showcasing the way that Canon transformed their craft and passions.

The Campaign Identity

We transformed Canon's brand identity by customizing typefaces for each creator, uplifting the brand with a vibrant, youthful, and expressive energy. This personalized approach refreshed Canon's image, making it more dynamic and engaging for a new generation of users.