MY ROLE
UW Design (Student Project)
MY ROLE
Lead Designer
TEAM
Self-Led
Welcome to the reimagined SoundCloud—a dynamic space where the pulse of emerging audio creators meets the rhythm of a diverse, engaged audience. The rebrand embodies the spirit of innovation and inclusivity that drives the platform. We’re not just a service; we’re a movement, a vibrant hub where creativity thrives and communities connect. View the full branding guidelines here.
Welcome to SoundCloud.
For the creators who’ve made their mark, those who are on the rise, and listeners craving more than just the mainstream, SoundCloud is the ultimate bridge between artistry and audience. Our platform goes beyond the ordinary to deliver the freshest tracks, expertly curated mixes, and a personalized experience that deepens the connection between artists and fans. Engage directly with creators through comments and messages, and transform your listening journey into a vibrant, interactive adventure.
The Logo
The new logo represents both sides of our platform: the creators and the listeners. The stripes refer to sound-waves made when creating music, while the cloud-like shape of the logo symbolizes the community created by music.
Through the color palette, we balanced the lively voice of SoundCloud while also maintaining a tone that conveys quality and sophistication.
Pairing SoundCloud’s iconic orange color palette with darker colors and a simple and minimalist typeface creates a healthy balance between the brand’s personality and principles.
As a platform that celebrates musical diversity, the photography used for all social media platforms and assets should be inclusive, representative and vibrant.
SoundCloud allows its users to not only explore and develop their music collection, but to also build a relationship between the listener and the creator.
